Client Vision
Build a brand, website and collateral materials which appeal equally to both sets of customers: students entering medical health professional schools and the financial aid officers (FAOs) who assist them. The website must facilitate the loan process, making it easy for the student to apply. The brand must be professional and appealing to college-aged students without irritating FAOs. The website and collateral must be informative with a call to action to “sign up now.”
Challenge
As a start-up business in a highly competitive industry, MEDInvest needed to break into the market looking both experienced and fresh – buried treasure waiting to be found. We created an image both professional and youthful that formed the foundation for the message that every college student wants to hear: save money when you borrow through us. Because MEDInvest partners with schools across the nation to promote their loan program, they needed to individualize their literature. We developed a tri-fold brochure that is customizable for each college.
Tools
Corporate stationery, tri-fold student brochure, datasheet hand-out, trade show graphics, website and PowerPoint presentation for selling to the loan guarantors and FAO officers. Results
MEDInvest just celebrated its second year in business. With over 100 schools as partners in the loan program, MEDInvest has made its mark in the Medical student loan services industry.
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